Business Numerology

Have you ever wondered why some businesses succeed and others fail? Why some locations are successful, while other locations; a restaurant one day, a bakery, or flower shop the next.

Business is all about numbers — from the financial projections to the Incorporation date — even opening day is a number. Analyzing business numbers allows you to see the subliminal signals behind a product, a service, or an investment. Imagine being a “square” product trying to ‘fit-in’ to a round ‘fun’ address location!

Using mundane astrology to analyze numbers can help you understand an existing business and remedy its lagging profits, or analyze a future investment to determine its potential. Sometimes becoming profitable is just a matter of analyzing numbers. Enjoy!

Corporate Names & Numbers

American Express 8/9/8. ExxonMobil 8/8/7. Citigroup 9/1/1. Bank of America Corp. 5/5/1. General Electric 3/8/2. HSBC Holdings 6/6/3. Chevron 2/2/4. Microsoft 3/7/1. Toyota Motor 7/8/6. Walmart Stores 4/9/4. ENI 5/5/1. American Intl. Group 7/9/7. Altria Group 2/1/3. Johnson and Johnson 6/4/1. Royal Bank of Scotland 3/7/1. GlaxoSmithKline 3/5/8. Intel 5/1/6. Berkshire Hathaway 4/7/2. Pfizer 5/3/8. Wells Fargo 3/7/1. Samsung Electronics 2/8/1. Verizon Communications 9/8/8. Procter & Gamble 8/1/9. Lukoil 9/8/8. Nestle 1/2/3. Barclays 2/7/9.

A Number-four Address

A number-four as an address is a reliable source of income, but will always need ongoing repairs and maintenance, more than any other address.

There is a false assumption that rental real estate profit is maximized by increasing the rents to tenants. This is a false assumption because it leads to profits on the backs of welfare, instead of profit through tenant’s welfare. Withdrawing services such as cleaning, or turning down the heat to increase profits, is false, and indicates there are inefficiencies elsewhere, usually, vacancies in-between tenancies. The financial loss of a one-month vacancy between tenancies, is then taken from the maintenance budget, and the tenants suffer further because of the owner’s own mismanagement.

The real profit in a number four building is in the long-term tenants. The difficulty in Vancouver’s aging West End, is that as an owner tries to increase the ‘business’ value by increasing the rents, the age of the building works against him, as it becomes a tear-down, and the two efforts collide. Therefore, unless the appearance and the maintenance of a number four building improves in equal proportion with the rents, owners will never keep tenants long term. Therefore, it will never create a rental income to support the maintenance of a number-four building.

My recommendations for a number-four rental property would be to think of repairs as a way to ‘beautify’ the building. Put aside a large maintenance budget, so that you do not feel bad every time the building needs repair. Keep the place spotless. Most number four buildings have a huge potential for increasing the assessed value, merely by superficially upgrading the appearance. This way, a number four building will become a dependable long-term equity source of income to finance additional purchases of real estate.